Course curriculum

  • 1

    Get Started Here!

    • Schedule a Coaching Call

    • FARM eBook

    • FARM Audiobook

    • Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
  • 2

    Module 1: Introduction to farming

    • Module 1: Introduction to farming

    • How to Select Your Farm
  • 3

    Module 2: Flyers, mailers, seasonals and updates

    • Module 2: Flyers, mailers, seasonals and updates

    • Flyers, Mailers, Seasonals and Updates

    • Script: Just Sold

    • Script: Just Listed

    • Newsletter Templates by Month

    • Just Sold Flyer and Postcard Templates

    • Just Listed Flyer and Postcard Templates

    • Now Offering Virtual Showings Postcard Template

    • Check-In: Module 2
  • 4

    Module 3: Calling the neighbors & door-knocking

    • Module 3: Calling the neighbours and door-knocking

    • Calling the Neighbors & Door-Knocking

    • Script: Follow-Up for Neighbors

    • Script: Door-Knocking

    • Script: Just Sold

    • Script: Just Listed
  • 5

    Module 4: FSBOs and expired listings

    • Module 4: FSBOs and expired listings

    • For Sale By Owners & Expired Listings

    • Expired Listing Postcard Template

    • Script: FSBO Phone Call

    • Script: Benefits of Listing with an Agent

    • Script: The Watch Analogy

    • Script: Expired Listing #1

    • Script: Expired Listing #2

    • Script: Expired Listing #3
  • 6

    Module 5: Open houses & neighborhood events

    • Module 5: Open houses and neighborhood events

    • Open Houses & Neighborhood Events

    • Script: Promoting Your Open House

    • Script: Scheduling an Open House

    • Script: Open House Security

    • Script: Open House Buyer Conversion

    • Script: When a Neighbor Walks In

    • Client Appreciation Events Packet

    • Open House System Checklist - fillable

    • Open House System Checklist

    • Open House Instagram Posts Template

    • Open House Flyer Template

    • Open House Facebook Posts Template

    • Open House Timeline Graphic
  • 7

    Module 6: Email databases, campaigns and community websites

    • Module 6: Email databases, campaigns and community websites

    • Creating Email Campaigns and Community Websites

    • Email Campaigns

    • Community Websites

    • Search Updates

    • Script: Email Campaigns
  • 8

    Module 7: Farming with social media

    • Module 7: Farming with social media

    • Social Media Farming Methods

    • Real Estate Farming Ideas to Farm an Entire City

    • Script: Facebook Farming
  • 9

    Bonus Module

    • Geographic Farming Scripts and Ideas for Real Estate Agents

    • Farming Placement Graphic