SOI: Building a Real Estate Agent's Sphere of Influence
The Sphere of Influence (SOI) online course is for real estate agents who want to turn their practice into a systematized business built on referrals.
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SOI eBook
SOI Audiobook
Sphere of Influence (SOI) Referral Scripts Booklet
Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
Module 1: Your book of business
Your Book of Business
Script: SOI Update Database
Daily Contact Form (fillable)
SOI Member Contact Form
Quiz: Module 1
Action Steps
Module 2: Who do you know?
Who Do You Know?
Who Do Know from These Industries?
SOI Member Contact Form
Script: Update Database & FB Direct Message
Quiz: Module 2
Action Steps
Module 3: Your SOI contact plan
Your SOI Contact Plan: The communication bouquet
My SOI Contact Plan
Quiz: Module 3
Action Steps
Module 4: What's your number?
Your SOI and Your Income
How Does Your SOI Measure Up?
Script: Update database & ask for referral
Quiz: Module 4
Action Steps
Module 5: Feed the machine
Feed the Machine: Growing your SOI
Script: Asking for referrals
Quiz: Module 5
Action Steps
Module 6: Your SOI means business
Your SOI Means Business
Script: Vendors and referrals
Sample Preferred Vendor List
Quiz: Module 6
Action Steps
Who Do I Know from These Industries worksheet
Who Do I Know from These Industries spreadsheet
Module 7: The buyer lead conversion process
Part One: Buyers don't know what they don't know
Part Two: From contact to appointment
Part Three: Buyer and lender consultations
Part Four: Making things official
Script: Presenting the exclusive buyer agency agreement
Script: Handling objections to signing the buyer agency agreement
Script: MLS Auto-Prospecting
Buyer Questionnaire & Lead Sheet
Quiz: Module 7
Action Steps
Module 8: The seller lead conversion process
Part One: Overcoming common objections
Part Two: Getting answers
Part Three: The pre-listing packet
Part Four: The kitchen table consultation
Seller Lead Sheet
The Listing Consultation Script
Scripts for Listing Consultation Objections about Price
Objections about Finding a Home to Buy Before Listing
Urgency Objections
Quiz: Module 8
Action Steps
Overcoming Objections about Paying a Commission
Module 9: Do you have the time?
Part One: Parkinson's Law and your priorities
Part Two: Taking it further
The Top-Producing Realtor's Daily Schedule
Sample Weekly Calendar
The Erase and Replace Rule
Graphic: The Eisenhower Decision Matrix
Quiz: Module 9
Action Steps
Module 10: Time to get social
Time to Get Social
Quiz: Module 10
Action Steps
Module 11: Stay on track
Stay on Track
Quiz: Module 11
Action Steps
Module 12: Client events
Everyone Loves a Party
Quiz: Module 12
Action Steps
Client Appreciation Events Packet
Module 13: Open houses
Open Houses
Script: Scheduling an open house
Script: Promoting your open house
Script: Security and insurance for open houses
Script: Follow-ups for potential buyers
Script: Follow-up and dialogue for neighbors and sellers
Quiz: Module 13
Action Steps
Module 14: Develop referrals from existing clients
Develop Referrals from Existing Clients
Scripted Asks
Script: Past client follow-up
Quiz: Module 14
Action Steps
Module 15: Online reviews to build business
Online Reviews to Build Business
Five-Star Reviews Can Generate Leads!
Quiz: Module 15
Action Steps
Leave Us a Review Social Media Template
Module 16: Previewing properties to get listings
Previewing Properties to Get Listings
Benefits of Previewing Property
Script: Door-knocking after previewing property
Quiz: Module 16
Action Steps
Module 17: MLS for Success
Using MLS Search Updates to Provide Client Value
Script: Neighborhood Auto Email Drip
Script: Geographic farming auto email drip
Script: Seller lead auto email drip
Script: Buyer auto prospecting search
Listing eAlert Campaign Promotional Ad (fillable)
Quiz: Module 17
Action Steps
Real Estate Scripts for Past Clients - The Annual Property Analysis
Annual Property Analysis
Annual Property Analysis Presentation
Workbook For SOI Module 18
Real Estate Agent Communication Skills: Creating Value and the FORD Questions
Post-Course Survey