Course curriculum

  • 1

    Welcome

    • Welcome Video

    • How to Complete This Course
  • 2

    Getting Started

    • Creating Your Facebook "Business Manager" Account

    • How To Create / Copy Your Facebook Pixel Code

    • Kunversion+ -- How To Install Your Facebook Pixel Code

    • kvCORE -- How To Install Your Facebook Pixel Code

    • How To Tell If Your Facebook Pixel Is Installed
  • 3

    Creating Custom Audiences

    • Custom Audiences Introduction

    • Creating Audiences From Uploaded Customer Files

    • Creating Website Visitor Based Custom Audiences

    • Creating Video Engagement Audiences

    • Creating Lead Form Based Audiences

    • Advanced - Lookalike & Value Based Audiences
  • 4

    Creating Your First Ad

    • Intoduction - "Thank You For Visiting My Website" Ad

    • Creating Your Thank You Video With Screencastomatic

    • Ryan's Example Video

    • Shane Campano's Example Video

    • How To Edit & Add Overlays To Your Video

    • How To Create The Ad
  • 5

    Campaign Creation Basics

    • Campaign Creation Basics Section Intro

    • Understanding Different Campaign Types

    • Ad Set Basics

    • Ad Creation Basics

    • 10,000 FT View Of Dashboard Once You Have Multiple Campaigns Running
  • 6

    Specific Campaign Examples (and Tips/Tricks)

    • Examples Section Intro

    • Niche Focused FB Ads Tactics

    • How To Create "Lead Ad" Campaigns and "Zapier" The Leads Into kvCORE or Kunversion+

    • Acreage Offer, No Targeting, Video Slideshow Walk-Thru

    • Buyer Side Ads That Can Get You Seller Leads

    • High End Homes Lead Ad Campaign Example

    • Fixer Upper Lead Ad Example

    • Open House "Engagement" Ad Example

    • Google Draw Maps Tactic For Creating Ad Images

    • How To Run Ads ONLY on Instagram

    • Adding Leads To Different Custom Audiences As They Move Through CRM Statuses

    • How To Create Blurred Videos For Your Ads

    • How To "Split Test" an Ad Set

    • How To Use Existing kvCORE Smart CRM Data To Build "Lookalike" & "Lifetime Value" Audiences

    • Tip - Use "Engagement Ads" + page posts with Text Codes To Generate Real Cell Number Leads

    • The Perfect PPC Funnel? (which ads to run when?)

    • How To Build Audiences and Retarget Landing Page Visitors

  • 7

    Additional Resources

    • Sites Where You Can Find Emoticons & Text Effects For Your Ads